Joel Hoffman, ASA, MAAA, FCA
Senior Vice President, OptumInsight Payer Solutions
Hoffman is responsible for the firm’s Business Advisory and Actuarial Services practice, which comprises more than 200 analytical professionals that have direct experience in all financial analytical aspects of health care. Hoffman has over 20 years of consulting experience in health insurance and managed care, and has been involved in health care actuarial and consulting engagements. His recent advisory service efforts have focused on performance improvement for health and managed care organizations, and as a result he works extensively with health care payers and risk-bearing provider entities seeking to understand and enhance their current financial, clinical and operational performance levels. Hoffman is a speaker at industry events covering health care and managed care topics, including performance improvement, and is a member in the Conference of Consulting Actuaries, the Society of Actuaries, and the American Academy of Actuaries.

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Scott Armstrong
Vice President, Revenue Cycle Management Provider Solutions, OptumInsight
Armstrong has more than 23 years of professional experience and has consulted in hundreds of health care provider organizations. At OptumInsight he delivers client services in IT strategic planning, governance, needs assessment, implementation planning, risk management, integration and post-implementation optimizations. He also facilitates sustainable revenue cycle improvement for complex provider organizations through the assessment, planning and implementation of process and technology solutions that optimize and monitor performance. Prior to OptumInsight Armstrong served as senior director of revenue cycle and clinical analytics services at Eclipsys Corporation and was also responsible for managing the clinical analytics implementation and consulting team at Eclipsys Corporation.

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Mark Morsch
Vice President, Technology, A-Life Medical
Morsch joined A-Life Medical in 1996, serving as vice president of Natural Language Processing (NLP) and software engineering until its acquisition by OptumInsight (formerly Ingenix)in 2010.  In this position, Morsch is responsible for directing the company’s linguists and overseeing its software engineers in the continuing advancement of A-Life Medical’s state-of-the-art Natural Language Processing (NLP) applications. He has published several papers on NLP clinical abstraction, text mining and computer-assisted coding.  Prior to joining A-Life Medical, Morsch served on the technology staff of the Raytheon/Pennsylvania State University Center for Intelligent Information Processing.  Morsch holds both Master of Science and a Bachelor of Science degrees in electrical engineering (with honors) from Clarkson University.

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Mark D. Crockett, M.D., F.A.C.E.P.
President, Emergency Care Division, Picis
Mark Crockett, MD, is chief medical officer for Accountable Care Solutions at OptumInsight. In this role, he helps to drive the building of clinically integrated health systems that support coordinated care. Mark also practices emergency medicine at Advocate Good Samaritan Hospital in Downer’s Grove, Ill. He maintains a solid understanding of the day-to-day workings of an emergency department and the need for automating the documentation process of this intense environment. Previously, Mark was CEO of Ibex Healthdata Systems and president of Emergency Care for Picis. He graduated from Wheaton College and has an MD from the University of Illinois.

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Glenn Keet
President, Axolotl
Keet has worked in health care IT for 25 years and was the first employee hired at Axolotl in early 1995 as a systems architect and engineer. Prior to his role as President, he held roles as Executive Vice President over Sales and Marketing, VP of Business Development, VP of Elysium Services, and was the company’s only Product Manager until 2001. Before Axolotl, Keet worked for Mercator Software in Connecticut, which sold general purpose EDI and HL7 mapping and translation engines used in health care, insurance and other industries, and was part of IBM after a series of acquisitions in 2003 and 2004. While there, he held managerial roles in Quality Assurance and Customer Support and was initially a Systems Engineer for Mercator’s mainframe and PC products. Keet graduated from Lehigh University in 1985 with a BS in Mechanical Engineering and BA in Applied Sciences.

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